Who?



It has become an everyday thing to surf the web and look at the latest technologies but who are the geniuses behind these creations? Who are the geniuses behind Apple?

Steve Jobs; the founder and leading proprietor of Apple inc., is an inspiration to many technology and business leaders. He was responsible for the “iPod” that came out in 2001- this blew people’s minds as the idea of songs being digitally stored on a device from using a huge Walkman was something unthought-of and so he also blew thing minds of the world with the “iPhone” in 2007 and many other creations.

He left an iconic, life-changing empire in the hands of Tim Cook – a job that most would find very daunting. Cook is Apple’s current CEO and continues to build on Job’s legacy of innovative technology. He is known as the most successful managers in the history of business and at that, has the innovative mind of Steve Jobs. He introduced the “iPad mini”, which is now the best-selling tablet in the market, according to analysts. This shows how Cook has shaped Apple into one of the most profitable companies ever; since Cook joined in 1998, Apple has generated more than $500 billion in revenue and almost $175 billion in earnings before taxes. Even during controversial times such as when Apple was under heavy fire for the working conditions in factories that made iPhones, Tim pushed to immensely improve these conditions, proving that he is a responsible leader. These are a just a few innovative things that Cook has done. He took the lead as CEO after the loss of Jobs and continues to deliver new products, growth and profitability in a way that outshines most other CEOs.



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